UNIT 20 AND 24

Learning Outcome 3 (U20):Be able to produce the planned media components M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors   Magazine and Billboard advert We used a variety of different codes and conventions within both of these adverts which I will be explaining in detail below. Our magazine and billboard adverts were not the same. However, they share many similarities. We created three separate adverts: a billboard, magazine and video ad. For each of these, there are existing codes and conventions from other soft drinks and other drinks companies. Our main aim was to be influenced by these, but also to bring in our own ideas to make our advertisement unique and original. We also had to ensure that we followed the requirements of the brief. Below, I will be discussing our various influences from the real world of advertising, and how useful our pre-production planning was. Influences from Advertising W...

Learning Outcome 3 (U20):Be able to produce the planned media components P4 (U20) Create production materials to be used in the original media product For this part of the task I worked with Harrison and Luka Below are the three different media components which we have created, promoting the new Phizzwizzard drink. The Promotional Video, Billboard and Magazine are all shown.  Promotional video Below is our completed Phizzwizard promotional video. The advertisement shows a nostalgic yet relatable story with an eye-catching representation. The first main character is aged in their 30s, just like the older target audiences demographic however the second main character is aged just 14, which falls into the demographic of the younger target audience. This promotes the product extremely positively as it shows that the drink will bring you back to your more exiting days as a child. The video also includes all of what the client brief had stated including key codes and conv...

Learning Outcome 2 (U20):  Be able to plan a cross media advertising campaign to a client brief   P2 (U20) Create a plan for a cross media advertising campaign in response to a client brief P3 (U20) Create a pre production plan for the media components in the planned advertising campaign For the two P tasks I worked in a group with Luka and Harrison Mr Rodgers - Luka Butler - Benji Chauffeur - Harrison Young child version of Mr Rodgers - Marko Script (Car pulls up on drive outside house, driver opens car door to let Mr Rodgers (Luka) out. Driver ( Harrison ): - We have arrived Mr Rodgers. Mr Rodgers: (Luka) steps out of car and walks to door.  Butler (Benji):(Standing outside door and opens door to Mr Rodgers) Hello Mr Rodgers. -Mr Rodgers takes shoes off and blazer whilst looking tired and frustrated and throws himself onto bed- Mr Rodgers: Butler, run me a bath! Butler: Will do sir. *CUTS TO NEXT SCENE WITH BATH RUNNING* Mr Rod...