Create the adverts
Learning Outcome 3 (U20):Be able to produce the planned media components
P4 (U20) Create production materials to be used in the original media product
For this part of the task I worked with Harrison and Luka
Below are the three different media components which we have created, promoting the new Phizzwizzard drink. The Promotional Video, Billboard and Magazine are all shown.
Promotional video
Below is our completed Phizzwizard promotional video. The advertisement shows a nostalgic yet relatable story with an eye-catching representation. The first main character is aged in their 30s, just like the older target audiences demographic however the second main character is aged just 14, which falls into the demographic of the younger target audience. This promotes the product extremely positively as it shows that the drink will bring you back to your more exiting days as a child. The video also includes all of what the client brief had stated including key codes and conventions, used in promotional videos. We used a household as our location as it seemed appropriate since the start of the video would be the main character coming home from a long days work and so therefore it only made sense that we would use a home as the location. The clothing was very formal as we wanted to represent the stressful, hard days work that the main character has just gone through which then nicely leads on to the Phizzwizzard drink that we are advertising to relieve him of the stress he is going through.
Billboard advert
This below is our promotional billboard. Our bright colour scheme and having the can lying in the sand makes the drink look extremely appetising and refreshing. This billboard has our slogan in large, clear writing so that all passing vehicles and pedestrians will be able to read it easily. As well as this we have shown our website link and social media hashtag, allowing viewers to find Carters soft drinks on all platforms. The logo is clear and the black-white effect shows consistency over the different forms we have used. This product contains all of the codes and conventions required in the client brief.
Audience feedback
We conducted this research so that we could identify how our target audience reacted to our promotional video, giving us useful feedback. The feedback will allow us to make improvements and changes that our target audience wants, leading to a better and more successful final product. This will also be able to dictate wether our promotional video is going to be successful or not. We hope to receive positive feedback as this will show that our product meets the codes and conventions of a promotional advert. Constructive feedback will also be very useful as it will allow us to improve our product.
(More can be seen under each different form)
M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product
In terms of characters in the video ad, we used a range of different characters of different ages, such as the main character, Mr Rodgers, the butler, the driver and the child version of Mr Rodgers. Overall, the advertisement is meant to be comic, but it starts off with a serious tone. This is in line with a lot of advertisements around at present, that start with a 'serious' set-up before taking a comic turn.This will help attract both our target demographics - the 30-somethings and the 13-18 year-old age group. We used a filter and black and white at the start to introduce the retro theme mentioned in the brief.
In our billboard and magazine ads, we used red for the can and the logo and blue in the background. The blue was a swimming pool or the sea, and it was used to suggest that the product would be refreshing. Pools and sea scenes are used in lots of advertisements to suggest this. We used the beach to represent freedom, holidays and relaxation. We wanted to suggest that the drink would help to make you feel relaxed. Hot, sunny locations have traditionally been used in soft drinks commercials, such as Fanta and Orangina. The drink is supposed to be refreshing on a hot day. Therefore, these are codes and conventions associated with the soft drinks industry.
The costumes we used in the video advert related to each of the characters and represented what that character was doing and feeling. So Mr Rodgers is shown in his work outfit to convey professionalism but also boredom and routine. This was similar for the butler and the driver. We wanted to use this mise-en-scene to make fun of these conventions. When Mr Rodgers transforms, the child is wearing swimming trunks. This creates synergy with the poster and billboard, because it links to the swimming pool and sea locations.
For the main video location, we used a suburban street to represent routine and boredom. This contrasts with the sea scene and swimming pool, which is one of the contrasts we wanted to create.
P4 (U20) Create production materials to be used in the original media product
For this part of the task I worked with Harrison and Luka
Below are the three different media components which we have created, promoting the new Phizzwizzard drink. The Promotional Video, Billboard and Magazine are all shown.
Promotional video
Below is our completed Phizzwizard promotional video. The advertisement shows a nostalgic yet relatable story with an eye-catching representation. The first main character is aged in their 30s, just like the older target audiences demographic however the second main character is aged just 14, which falls into the demographic of the younger target audience. This promotes the product extremely positively as it shows that the drink will bring you back to your more exiting days as a child. The video also includes all of what the client brief had stated including key codes and conventions, used in promotional videos. We used a household as our location as it seemed appropriate since the start of the video would be the main character coming home from a long days work and so therefore it only made sense that we would use a home as the location. The clothing was very formal as we wanted to represent the stressful, hard days work that the main character has just gone through which then nicely leads on to the Phizzwizzard drink that we are advertising to relieve him of the stress he is going through.
Billboard advert
This below is our promotional billboard. Our bright colour scheme and having the can lying in the sand makes the drink look extremely appetising and refreshing. This billboard has our slogan in large, clear writing so that all passing vehicles and pedestrians will be able to read it easily. As well as this we have shown our website link and social media hashtag, allowing viewers to find Carters soft drinks on all platforms. The logo is clear and the black-white effect shows consistency over the different forms we have used. This product contains all of the codes and conventions required in the client brief.
Magazine advert
Below is our promotional magazine advert. The drink is displayed next to a pool on a warm summers day to make it appear refreshing. We have selected this location as, on hot sunny days by the pool you are usually more in need of a drink and so therefore the weather makes the drink seem more appealing which will encourage readers to buy it. We have used the same colour scheme here as we have on our other promotional forms, creating consistency and allowing us to build our brand awareness. Our slogan is once again shown very clearly and the price as well as social media platforms are shown, attracting people to our page. We have once again included all of the required codes and conventions listed in the client brief for a magazine.
Audience feedback
We conducted this research so that we could identify how our target audience reacted to our promotional video, giving us useful feedback. The feedback will allow us to make improvements and changes that our target audience wants, leading to a better and more successful final product. This will also be able to dictate wether our promotional video is going to be successful or not. We hope to receive positive feedback as this will show that our product meets the codes and conventions of a promotional advert. Constructive feedback will also be very useful as it will allow us to improve our product.
(More can be seen under each different form)
M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product
In terms of characters in the video ad, we used a range of different characters of different ages, such as the main character, Mr Rodgers, the butler, the driver and the child version of Mr Rodgers. Overall, the advertisement is meant to be comic, but it starts off with a serious tone. This is in line with a lot of advertisements around at present, that start with a 'serious' set-up before taking a comic turn.This will help attract both our target demographics - the 30-somethings and the 13-18 year-old age group. We used a filter and black and white at the start to introduce the retro theme mentioned in the brief.
In our billboard and magazine ads, we used red for the can and the logo and blue in the background. The blue was a swimming pool or the sea, and it was used to suggest that the product would be refreshing. Pools and sea scenes are used in lots of advertisements to suggest this. We used the beach to represent freedom, holidays and relaxation. We wanted to suggest that the drink would help to make you feel relaxed. Hot, sunny locations have traditionally been used in soft drinks commercials, such as Fanta and Orangina. The drink is supposed to be refreshing on a hot day. Therefore, these are codes and conventions associated with the soft drinks industry.
The costumes we used in the video advert related to each of the characters and represented what that character was doing and feeling. So Mr Rodgers is shown in his work outfit to convey professionalism but also boredom and routine. This was similar for the butler and the driver. We wanted to use this mise-en-scene to make fun of these conventions. When Mr Rodgers transforms, the child is wearing swimming trunks. This creates synergy with the poster and billboard, because it links to the swimming pool and sea locations.
For the main video location, we used a suburban street to represent routine and boredom. This contrasts with the sea scene and swimming pool, which is one of the contrasts we wanted to create.
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