Discuss technology

Learning Outcome 1 (U24):Understand the products that are produced within and across media industries

 P2 (U24) : Explain the use of converging technologies within an identified sector
















How digital convergence can be used in advertising

 All three stages of production can be made on a black box such as a laptop or tablet, and some of these components can also be made on a smart phone. When it comes to distributing and marketing technological convergence is also adaptable to the same black boxes. So a moving image video advertisement can be viewed equally on a laptop, tablet or smart phone, and will automatically fit to the aspect ratio of the screen. It's also easier to distribute these advertisements using digital technology because no separate technological/digital components need to be used. This means it is cheaper and less time consuming.















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