Personnel and job roles

Learning Outcome 2 (U24):Understand the behaviors, skills and attributes necessary within the advertising industry

P3 (U24): Describe what skills are required for differing media industry job roles


I worked with Harrison and Luka who were part of my group.

Advertising Job Roles

There are many different types of job roles within the advertising industry. These include: 

- Account manager

- Market director

- Production manager

- Brand strategist

- Media planner

- Digital strategist

- Creative director

- Design director

- Art director

- Graphic designer

- Illustrator

- Web developer

- Social media manager

- Producer

- Copy writer

- Public relations officer

- Admin

- Market researcher




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